We already work with a Google Ads agency. Why would we need a separate conversion audit?

Think of us as a specialist consultant for your agency. We perform a deep-dive diagnostic on the technical foundation—the tracking, data, and attribution—that your agency relies on. Many agencies excel at strategy and media buying, but lack the deep technical expertise to fix broken data at its source. Our audit ensures their optimizations are based on accurate information, ultimately making their work for you more effective .

What if we only want the Google Ads audit?

Perfect. The Audit & Quick Wins package is designed as a standalone, high-value diagnostic. It gives you the blueprint; you can then choose to implement it yourself or have us do it for you with a higher package.

How do we get started?

Simply select the package that best fits your current goal. You'll be able to review the details and securely check out. After your purchase, we'll contact you directly to schedule our kick-off call.

What is a good conversion rate for Google Ads?

While average rates can range from 3-7%, the most important conversion rate is the one that is profitable for you. Many factors make this number unique to your business: your industry, offer, landing page quality, and keyword intent. A campaign targeting "request a demo" will have a much lower rate—but far higher value—than one offering a free whitepaper. Our Google Ads conversion audit moves you beyond guessing. We diagnose exactly why your current conversion rate is underperforming. We analyse your Google Ads landing pages, tracking setup, and keyword alignment to find the leaks and provide a clear path to improving your true bottom-line results: lead quality and ROI.

What is the best Google Ads agency?

The best Google Ads agency for you is one that solves your core problem: generating qualified leads and proving ROI. While many agencies exist, the right partner should act as an extension of your team, focusing on your bottom line. At SUNZINET, we believe the best results start with accurate data. That’s why our process always begins with a comprehensive Google Ads conversion audit . We identify and fix tracking issues in your GA4, Google Tag Manager, and conversion setup before optimizing campaigns. This ensures every decision is data-driven, and every reported lead is real. If you're looking for an agency that prioritizes transparency and measurable results over vanity metrics, we should talk.

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Google Ads conversion audit

Your path to better data & lead generation

Transform your marketing from a cost centre into your most reliable engine for qualified leads.

Book your audit now!

Is your Google Ads budget disappearing into a black hole?

Many B2B companies invest significant budgets into Google Ads, yet the true Return on Investment (ROI) remains unclear. Campaigns are active, but the link between ad spend and revenue is broken. This isn't a media buying problem. It's a data and systems problem. A comprehensive Google Ads conversion audit is often the only way to identify the root cause.

Do these challenges sound familiar?

Find the root cause

Unclear ROI/ ROAS

You can't definitively prove which campaigns drive actual revenue, making budget decisions a gamble.
Broken Optimization Cycle

Your campaigns are optimized based on gut feeling, not hard data, because the data isn't reliable.
The Landing Page Blind Spot

You drive traffic to Google Ads landing pages, but never test them, missing out on easy conversion wins.
Invisible Lead Leaks

Tracking gaps mean leads from your website are lost or misattributed, skewing all your reports.

Integrate Analytics, Ads & CRM together to see actual results.

That's exactly what I need!

The exact keywords and campaigns that generate high-value leads, not just clicks.
The true cost-per-lead and ROI for every euro you spend.
Which landing pages convert best, so you can stop guessing and start testing.
A complete funnel view, from the first click to the closed deal.

Packages

Our audits are designed to provide exactly what you need, from a one-time health check to a full-fledged growth partnership. Select the package that aligns with your goals.

Package 1: The Diagnostic Audit

Identify the biggest leaks to score a quick win for your revenue operations. What's included:

Google Analytics (GA4) Audit: Check data quality, event tracking, and conversion setup.

Google Tag Manager Audit: Review your tracking implementation for errors.

Google Ads Audit: Analyse campaign structure and conversion tracking.

Result: A clear, actionable report with quick wins to optimize your current setup.

Investment: 2.220,00 €

Start with the audit

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Package 2: The Foundation Builder

Stop guessing and build a bullet-proof, actionable reporting system. What's included:

Everything in Package 1, plus...

Implementation of Audit Findings: We fix the tracking, correct the tags, and set up the right GA4 events.

Clean Google Ads Conversion Tracking Setup: Ensure every dollar spent is accountable.

Looker Studio Dashboard Setup: A custom dashboard for a single view of performance, ROI, and funnel metrics.

Team Training: Empower your marketing team to use the new data.

Investment starting at: 6.650,00 €

Build my foundation

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Package 3: The Growth Engine

Scale your results with continuous, expert optimization and strategy. What's included:

Everything in Packages 1 & 2, plus...

Monthly Monitoring & Performance Reporting

A/B Testing & Data-Driven Ads Optimization

Regular Quarterly Strategy Reviews

Proactive Recommendations: New audiences, channels, and attribution models.

Investment starting at: 5.100,00 € / month

Power my growth

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The transformation you can expect

Total Transparency & Control - Finally, get clear, actionable insights from Google Ads and use your budget in a targeted way.
Data-Driven Decisions, Not Guesses - Eliminate gut-feeling decisions. We use sound analysis to identify conversion barriers and pinpoint the highest-impact optimization opportunities.
More Efficient Budget Utilization - Stop wasting money on underperforming campaigns. We help you prioritize spend on activities with real business impact, leading to a higher Return on Ad Spend (ROAS).
AI-Powered Optimization - Leverage the latest technology for a competitive edge. This includes predictive bidding for maximum efficiency, AI-driven ad copy testing, and automated anomaly detection to flag issues instantly.
Fast Implementation & Continuous Growth - We move quickly from insight to action. With our retainer model, you receive monthly reports with specific recommendations and benefit from ongoing optimization, ensuring your results keep improving.

We care & we deliver

In SUNZINET we have found the optimal partner for the realisation of our corporate website.

"Because our all-round successful cooperation is characterised in particular by the spirit that is so important for coeo: dynamic and flexible, always striving for high quality and efficiency. This enabled us to position ourselves strongly in international competition in a very short time. We look forward to a long-term cooperation with further exciting challenges!"
Sebastian Ludwig Managing Director, Coeo

With SUNZINET, we have had a reliable partner for our digital transformation at our side for many years

"Together we are continuously improving our digital presence and our digital processes. When working with SUNZINET, we particularly appreciate the strong expertise and the open communication at eye level. We are looking forward to our further, future projects!"
Carsten Huber Head of Marketing, Simonswerk

At SUNZINET, we appreciate the creativity and know-how in addition to the open communication.

"Our cooperation was characterised by the joint development of ideas and topics. Thanks to SUNZINET, we benefit from consulting and implementation in various areas, from CMS to web design to marketing automation."
Hans-Ingo Biehl CEO, Verband Deutsches Reisemanagement

Ready to turn your data into your greatest asset?

Choose your package and build your lead generation engine today.

Simona Mayer - Head of Business Development - SUNZINET

Simona Ünal

Chief Revenue Officer

uenal.simona@sunzinet.com

+49 221 / 355 009 0

We already work with a Google Ads agency. Why would we need a separate conversion audit?
Show More

Think of us as a specialist consultant for your agency. We perform a deep-dive diagnostic on the technical foundation—the tracking, data, and attribution—that your agency relies on. Many agencies excel at strategy and media buying, but lack the deep technical expertise to fix broken data at its source. Our audit ensures their optimizations are based on accurate information, ultimately making their work for you more effective.

Hide
What if we only want the Google Ads audit?
Show More

Perfect. The Audit & Quick Wins package is designed as a standalone, high-value diagnostic. It gives you the blueprint; you can then choose to implement it yourself or have us do it for you with a higher package.

Hide
How do we get started?
Show More

Simply select the package that best fits your current goal. You'll be able to review the details and securely check out. After your purchase, we'll contact you directly to schedule our kick-off call.

Hide
What is a good conversion rate for Google Ads?
Show More

While average rates can range from 3-7%, the most important conversion rate is the one that is profitable for you.

Many factors make this number unique to your business: your industry, offer, landing page quality, and keyword intent. A campaign targeting "request a demo" will have a much lower rate—but far higher value—than one offering a free whitepaper.

Our Google Ads conversion audit moves you beyond guessing. We diagnose exactly why your current conversion rate is underperforming. We analyse your Google Ads landing pages, tracking setup, and keyword alignment to find the leaks and provide a clear path to improving your true bottom-line results: lead quality and ROI.

Hide
What is the best Google Ads agency?
Show More

The best Google Ads agency for you is one that solves your core problem: generating qualified leads and proving ROI. While many agencies exist, the right partner should act as an extension of your team, focusing on your bottom line.

At SUNZINET, we believe the best results start with accurate data. That’s why our process always begins with a comprehensive Google Ads conversion audit. We identify and fix tracking issues in your GA4, Google Tag Manager, and conversion setup before optimizing campaigns. This ensures every decision is data-driven, and every reported lead is real. If you're looking for an agency that prioritizes transparency and measurable results over vanity metrics, we should talk.

Hide